THE IDEA: AN EDITORIAL AD CAMPAIGN FOR A SUSTAINABLE FUTURE
During her Residency at Gallery 224 Studios she created a photographic ad campaign portraying and illuminating her message about the dangers of fossil fuel consumption.
IN OUR CULTURE
Clothing is used as a means to express personality, taste and personal values. “Fashion Statements” have even been used as a form of revolutionary rebellion such as in the Flapper Movement of the 1920s, and in the cause of Women’s Rights over many decades.
Our American culture is also deeply tied to the consumption of a natural unsustainable resource: Fossil Fuel and/or Oil, Coal.
Buy consuming and burning oil we are doing irreversible damage to the environment. We are killing our planet.
Alice is greatly influenced by 1890’s Victorian Fashion as well as 1990’s Grunge Fashion. Her conceptual art utilizes fashion as a way to express her vision of Environmentally Friendly and Responsible Consumerism. She will be making a series of 5 garments to show the viewers the effects of oil on our environment as well as the potential for repair and healing.
These garments will embody how Oil destroy our environment.
Click the links below to see what she sees:
2. Air Inspiration – Poor air quality and the resulting constant increase in disease.
WHY AN AD CAMPAIGN?
Awareness is the only place to start. Advertisements reach a very large population, with National and even Global viewership.
Alice sees the value and global interest in the Fashion Industry. By taking on this standard and voice, she thinks that she could find the population that she needs to, to start moving forward towards a sustainable and healthy future.
To act big, we need to think BIG!